When choosing your photographer for your wedding day or personal portraits there are a few things that can help you weed out the phony who just bought a fancy looking camera and wants to make some "easy" money, and the professional who makes it their living to take the great shots with creativity and experience not luck.
With the price of digital camera's dropping and the once really pricey technical features being thrown in with the base models, everyone can have a camera that takes great pictures. But taking great pictures isn't the camera's job, it's the photographers. I'm not just talking about it from the standpoint of the fancy pants photographer who stands around complaining that people don't understand the art of it. It's not always about technical precision and sometimes a 12 year old can have the eye for the artistic.
There's a slew of new photographers out there who have gotten into the business because they think the have a good camera and it would be an easy business to break into. I feel sorry for them I really do. A wedding is a beast unlike any they've ever met before, unless you really know what you're doing and having a system and a keen sense of timing the best photographer can drown in the chaos of the day. The instant portrait photographer has no easier time. You've got kids who are dressed up and know they're supposed to act right...so they don't. Then there's the posing, or getting them to at least play in a stationary way long enough to not get 50 shots of their child as a blur. Sure they offer a CD, and you pay them.....but for what exactly? For what most 12 years olds with a camera could show up and do.
Now I'm not against the blossoming photographer trying to break into their dream job, but you need to know what to look for so you can hire accordingly. A professional has the ability to use their technical knowledge to overcome issues like a pastor not allowing photography during the ceremony in a gothic church with no windows. They have the experience necessary to get along with your family, and keep the kids happy. They have the business sense to ensure your images are protected for the shoot and long term. They can offer you all the high quality extras like wall art and leather albums, that the retail chains have never quite gotten right. Most of all they know how to orchestrate a shoot so that it's quick, painless, fun, and you get some amazing photographs... not because of the camera and the great environment but most often in spite of all the uncontrollable issues that pop up, and trust me they do.
Newbie/Hobbyist Photographer tip offs:Offering only a CD
Very low prices (at what cost?)
Few portfolio shots
Post editing (the fancy effects on the images) that are out of control and over the top
Not asking many questions about your family, you as a couple or what your are looking for
Telling you all about their gear and what they can do with it
Not signing a contract (this protects you too!)
Professional Photographer tip offs:Offering a wide selection of products, not to sell you to death but offering things you really want
Competitive prices (highest priced doesn't always mean best...but cheap usually means cheap)
A large portfolio presented in a classy way
Post editing that shows creativity, put to good use in the right picture
Asking a lot of questions about who you are and what you want out of the experience and your shots
Telling you about what they've done in shoots in the past that were really cool to give ideas
A good presence on the web and involvement in professional photographic organizations
Offering referrals from past clients
Disclaimer: The following photograher is in another category altogether...we call this the skeezy photography (just because I like the way skeezy sounds when said aloud, go ahead try it out).
Skeezy photographer tip off:Wont freely list or give their prices (if it's a secret it's not good, or fair)
Offers a billion products and decides to pressure sell them to you during the consultation (great pictures sell products, not photographers)
Has the attitude that they are doing you a favor by being available when you want them
Tries to bully you into booking right now
Offers a bunch of confusing packages that requires a calculator to break down
Expects you to bend over backwards for your shoot with what they need to work with
Has no friends
Tells you how fabulous they are without showing you much work
Not every photographer out there is right for every person, there needs to be a cosmic click for the matchup to happen. You'll know when you find the one who fits you, but with these tips you'll have a better idea of what you
don't want!